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01 June 2022 Another big name joins Formula E. From 2023, McLaren will acquire the Mercedes EQ Formula E team and join the full-electric racing series. There have been several big names going through the championship already, with some pulling out and others coming...

09 March 2022 The discussion around gender equality has rightfully become central in every field today, whether it is sport, entertainment, or business. Naturally, in those environments that are still mostly male-led, there is a strong cultural component that is not...

11 January 2022 On Monday, Maserati announced its entry in the Formula E Championship starting from the 2022-23 season. This is not just a first for the Trident house, but a first for Formula E itself which sees the first Italian manufacturer entering the...

15 December 2021 Over the last 20 to 30 years, all the manufacturers in the luxury performance automotive segment have developed various racing programs, for GT series and clients' racing. As the customer journey and experience have become increasingly complex over the...

08 December 2021 On Monday Porsche revealed its Vision GT Concept. A futuristic racing car that will be featured in the upcoming Gran Turismo 7 releasing early in 2022 as a Play Station exclusive. *Source: Porsche Media This is only the latest concept designed by an...

17 November 2021 On Monday, a rumour started by Autocar circulated on the internet according to which Audi had bought McLaren Group after a bidding war with BMW. The news, however, has been denied soon after with an official statement by the British automaker: “McLaren...

11 August 2021 Ahead of the 2022 season, which will bring significant changes to the rules, Formula 1 reaches half of its longest season with 23 races initially planned. Thanks to an agreement between the owner Liberty Media and the FIA, the sport has recently...

30 June 2021 It is from last week, an important announcement by Bentley regarding a further step into the world of e-sports with a unique initiative and the collaboration with an extremely active player within the sector: Fanatec. But first, let’s see what has been...

03 June 2021 I have discussed before about how automotive companies nowadays develop extremely complex customer journeys to promote brand loyalty as the competition in the market gets fiercer and just building beautiful and fast cars is not sufficient anymore....

26 May 2021 Just a few days ago we witnessed the presentation of an exciting new project in the luxury automotive landscape. The fully electric hypercar Fulminea, already teased a few months back by Automobili Estrema, a new company established near Modena at the...

16 March 2021 This week, I have something a bit different that I hope to replicate soon in the future. The focus is, in fact, a video. I have had the pleasure of interviewing Luca Venturi. Luca is an experienced professional within the luxury automotive industry. He...

03 March 2021 The year is 2023, and it will mark Ferrari’s return to the top class of endurance racing. Its last entry was in 1973, and after that Ferrari only participated in the GT class where it collected numerous successes. The last one in 2019 with the 488 GTE...

27 January 2021 To properly understand the workings of the luxury automotive niche, one has to understand how the client’s preferences evolve, how trends pick up, and what are the needs of a restricted and highly selective group of customers. This time I was lucky...

08 January 2021 “The new era has officially begun” reads Aston Martin's announcement of its Formula 1 Team Title Sponsor Cognizant, a provider of digital products and services. The new partner will not just have a sponsorship role, but actively contribute to the F1...

11 June 2020 One consequence of the quarantine period for the motorsport industry, and indirectly for automotive companies, it has been to bring E-sports to the spotlight, accelerating their growth even more. I already touched in a previous article on the growing...